A Corporate Identity is not just a Logo. It is the image conjured up by your customer's mind when you mention it. It is the visual and sensory personification of your brand. The Corporate identity should thus convey to the conscious and sub-conscious mind, the ethos that your Brand stands for.
That's where the perpetual cues come in. These are the salient features of your brand. They define it. Aggressive, Customer friendly, Environment Friendly, Research driven, Warm, Trust worthy, are just few example traits that could be conveyed by your brand's identity.
The Corporate Identity is not one thing. To build a popular and likable and most importantly a correct perception of your brand's images, a clutch of elements are at play. The most significant ones are your company's
You will also want the Point-Of-Purchase (POP) material; POP and Office colors and interior to play in Sync to convey your brand's unique Corporate Identity.
Fortunately, the process of developing an exciting Corporate Identity is not rocket science. At Smartech we have experts who quickly interpret your brand's perpetual cues and guide you towards a process to develop a Corporate Identity for your Brand. You may choose some elements of the package (say Logo and Stationary), or choose all the elements, but you'll love what you ultimately serve to your customers. Designed and Conceptualized by Smartech.
Smartech has been unleashing brand potential for 20 years. As an agency owned by Hearst, we have access to the most valuable ingredients for effective marketing: insights, talent and audiences.